Google Ads Audit Name: Email: Business Name: Business Industry: Area Covered By The Business: LocalRegionalNationalWorldwide What do they want to achieve with Google Ads? Online SalesClients to call or fill in the website form A. Recommendations 1. Is 'Recommendations' showing no major issues? YESNO B. Change History 1. Is ‘Change History’ showing regular updates? YESNO C. Goals 1. Is ‘Audiences’ being used correctly? YESNO 2. Are 'Conversions' set up? YESNO D. Review Account Structure 1. Are Campaigns and Ad Groups organised according to Product and Service Lines, Subject Matter? YESNO E. Account Settings 1. Is Call Reporting turned on? YESNO 2. Is Ad Suggestions turned off? YESNO F. Campaign Settings 1. Are all Search Networks profitable? (see segments and conversion stats) YESNO 2. Is Ad Rotations set to ‘Rotate ads indefinitely’? YESNO 3. Are the Ad Schedule settings appropriate? YESNO 4. Are there no campaigns limited by budget? YESNO 5. Are the bidding strategies for each campaign appropriate? YESNO 6. Is ‘Location Targeting’ appropriate? YESNO 7. Are Ad Group bids appropriate? YESNO 8. Are there individual keyword bids? YESNO 9. Is Device Target Bidding not being used? Check All campaigns and ad groups YESNO 10. Are all Extensions set up? YESNO 11. Are all Demographics performing well? YESNO G. Ad Groups 1. Does each ad group have at least 2 active ads YESNO 2. Does each ad group have 20 or less closely related keywords? YESNO 3. Is ‘Search Impression Share’ 75% or more? (increasing bids is fastest way to resolve this) YESNO H. Keywords 1. Are negative keywords in use in each campaign? YESNO 2. Are there no keyword conflicts? YESNO 3. Do all keywords that have a quality score of 6 or more? YESNO 4. Are all keywords’ Cost per Conversion performing well? YESNO I. Ads 1. Are ad guidelines being followed (check Ad Strength)? YESNO 2. Using keywords in ad copy? YESNO 3. Are all Landing Pages ‘Average’ or better (Landing Page Experience) YESNO 4. Are all ads free of grammatical or spelling mistakes YESNO 5. Do all ads have a call-to-action? YESNO 6. If Display campaigns exist, are they using both image and text ads? YESNO 7. Do all ads have a good CTR? YESNO J. Landing Pages 1. Do the forms work? YESNO 2. Does the form submit redirect to a thank you page? YESNO 3. Is there a good headline and clear call to action on the page? YESNO Other Comments Δ [contact-form-7 404 "Not Found"]
