Are you looking for certified, professional and affordable Google Ads campaign management?
Our local, friendly team are expertly trained and kept up to date with proven strategies and the latest features to make sure your campaigns are getting you the best returns possible.
Results
Combining Google Ads with an optimised landing page is guaranteed to generate low-cost, quality leads for your business.
Immediate
While SEO can take months, Google Ads get you on the top of the first page of search results immediately!
Affordable
Whether your business is small or large, we can tailor a Google Ads campaign to get you a great ROI.
Local
L&F is Australian owned and operated. We understand your market and your needs.
WE ARE GOOGLE PARTNERS
We’re proud to have attained Google Partner status – your guarantee of expert knowledge and proven results!
Benefits of working with a Google Partner:
⭐ Confidence in working with an Accredited Agency ⭐
⭐ Certified Digital Marketing Specialists ⭐
⭐ Better Google Ads optimisation ⭐
⭐ Mobile-first Mindset ⭐
⭐ Google Supported ⭐
When it comes to PPC and Google Ads services, we’ve got you covered. Our Google Partner status is proof that we have the expertise to grow and manage successful paid online advertising and Adwords campaigns, optimising the return on ad spend for those who we serve.
Google Ads (PPC)
Get your business into the top position on Google and start tripling your leads.
- Free Landing Page (worth $400)
- Money Back Guarantee if you're not getting leads
- No lock-in contracts + In Depth Monthly Reporting
- Google Certified Partners + Dedicated Australian account manager


The L&F Difference
We’re a small family owned organisation based in Bundaberg, Queensland. We’re not here to be the biggest or fastest growing organisation. Our purpose is to work closely with those who we serve, build long term relationships and make a difference in the businesses we work with.
Our team are not overwhelmed with hundreds of businesses, just a small handful to ensure each and every one of them gets the best attention possible. We maintain low overheads allowing us to pass on the savings in our low management fees.
Our Google Ads Management service is personal, professional and tailored to your needs.
Common Questions
See some common questions and answers below regarding Google Ads
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time.
Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.
- You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
- Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, states, or entire countries.
- Finally, you’ll craft your ad and set your monthly budget cap.
Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.
There are three basic types of Google Ads:
Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content.
CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.
Other advertising models include:
Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)
With professional Google Ads management, you will expect your account manager to:
- Consult with you to understand your business and your advertising needs.
- Create Google Ads campaigns using best practices.
- Generate traffic targeted to your business.
- Ensure that all traffic is converted into leads and/or sales
- Return on ad spend is profitable.
- Campaigns are continually optimised to reduce costs per lead/sale.
- Send you regular, detailed reports.
Yes! There is a reason why so many people advertise on Google. But we need to be honest here. However, Google Ads is a powerful platform with many different features. It truly takes a certified expert to create a campaign that is both effective and profitable. L&F have done all the hard work and we can leverage that knowledge and experience to help you.
There is no limit to how much or how little you need to spend on Google Ads. All types of budgets can work. One of the great features of Google Ads paid advertising is that you can also adjust your ad spend to different times of the day, and days of the week.
Google is very sophisticated platform. The longer you run your ad campaigns, the more it learns about your ideal customers. As it learns, it sends you more of the people you want, and less of the those you don’t. This means that over time, your cost per lead or sale goes down.
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